Business : Can Your Business Survive Christmas
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By: Ingrid Cliff
Date Submitted: 2009-01-24 06:37:22 - Article Views: 29
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In Australia many small businesses go through a very quiet period from about mid December until the end of January. It is when people go on holidays, focus on Christmas parties and generally do anything except think of work.
Many small businesses close down after Christmas because they failed to adequately plan in terms of cash-flow or how to maximise the use of their time. Instead of planning and taking action, they sat and worried about lack of customers.
So what can you plan to do over the 6 week quiet time?
1. Take a holiday of at least 2 weeks. If you can't beat them, join them.
2. Do a free on-line course. Work out what skills you have that need brushing up and find a free or low cost on-line course. Get all of the material ready and dedicate at least one week to fully immersing yourself in finishing that course!
3. Take a casual job. Dust off your resume and look for casual work to tide you over if you need to.
4. Drum up business. Work out what sort of jobs or services people need to have done ready for the new year and offer strong incentives for people to lock in time in your diary for the quiet time. If you do this well you may not have a quiet time at all!
5. Work on your business. You know all of those things you have been meaning to get to like editing your website, creating your corporate profile, getting professional photos done or creating new marketing material all of these are perfect for the quiet time. Book out at least 1 week in your own diary to work on your business over the quiet time.
6. Write a book. It's amazing how much you can write in 6 weeks of focused effort. Write a book or e-book for your business, or record some podcasts. Create products for your business that you can then sell throughout the year to generate passive revenue.
7. Work on you. This is a great time to take advantage of all of the other quiet businesses like massage therapists, personal trainers or naturopaths. Spend some serious time getting your body and mind rested and relaxed ready for the New Year. Download a pile of motivational podcasts from some of the world's best teachers and save them for the quiet time to work on your mind.
8. Send your technology on holiday. The quiet time is perfect to send your computers away to be serviced, defragged and have all the virus stuff done and your hard drive rebuilt if needed (combine this with your holiday so you don't feel as if your computers are missing you while you are gone. Sort of like a high tech dog kennel).
9. Fix your filing and admin. We all have the horror pile of filing. The last working day before Christmas I warm up the shredder, wheel in the wheelie bin, pour myself champagne and go through every file and every folder both electronic and paper based. It is a wonderfully therapeutic way to close the working year down.
10. Plan for the coming year. Remember the business plan you wrote a few years back for your business? The quiet time is the perfect time to sit down with someone and re-think your plan. Spend serious time refocusing on your goals and your vision both for you and your business. Ink it. Write it down into a business plan that you reread regularly.
The quiet time could be the most productive time of your business year if you plan for it. |
Author Resource Required for Reprint:
Ingrid Cliff is a ">http://www.heartharmony.com.au"> freelance writer and the Chief Word Wizard of Heart Harmony - a writing services studio that helps put your business into words. For a free copy of the "7 Secrets of Compelling Copy & Powerful Words" visit her website http://www.heartharmony.com.au "> www.heartharmony.com.au .
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small business tips  christmas small business surviving christmas |
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