Using Mailing Lists To Get Repeat Visitors To Your Website
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By :
Carol Bell
Submitted:
2008-09-22 12:33:11 Number of Times Read: 56 |
No matter how spectacular your website may be, chances are good that few people will come back to the website unless you give them a reason to. When visiting ten pages or more a day, it is not hard to forget the names or addresses of one specific site that we might have visited. A traffic rate of 1,000 visitors might come visit your website and that would be fantastic, but you lose a good deal of potential revenue if those visitors never come back. You may well have converted some of those visitors into customers. If you want to actually make continual profits from repeat visits, you should have customers sign up for a mailing list.
As many internet pages have continual and fresh content, this alone is not enough to entice customers into coming back to your website. Bar none, the key to getting visitors to come back to your website - and therefore become paying customers again and again - is to have them join your mailing list. Though many visitors may not make a purchase on your website, they will still consider signing up for you mailing list if you have a simple opt-in. Your visitor will be asked to give a name and an email address on your opt-in form.
And if your visitor signs up to be on your mailing list, you can still follow up with him via email. These give you a way to pitch your offer to your subscribers. By getting as many visitors as you can to subscribe, you will increase your pool of potential customers and profit.
Though it is an easy step, some people don't realize that they could increase their list numbers by writing articles. With a little effort and time, it is not difficult for you to write an article and have it published on eZine articles, or a directory similar to it. If done correctly, viral marketing is an extremely beneficial viral marketing device. Your articles will allow you to prove your expertise.
Since you want to build your mailing list, the most important tool for you is to attach a resource box. Among the things you should include in the resource or bio box are a small amount of detail about yourself, as well as your web site's address. Though it is up to you, it only makes sense if the URL you include points to a place where your visitors can sign up for your mailing list, so that you can increase the number of subscribers your mailing list has. Make sure your articles read well so that the publishers of eZine will find them worth sharing with the readers and subscribers. Without putting a whole lot of work into it, you now have a viral marketing plan up and running. This is very simple but effective method of having your details attached to every article you write.
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